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Identifying Senior Citizens who Participate

时间:2016-07-07来源:经济学院编辑:刘传辉浏览:2008设置

报告题目:Identifying Senior Citizens who Participate

报 告 人:朱斌教授

报告时间:2016年7月8日10:00-11:00

报告地点:一教四楼4034多功能会议室

主办单位:经济学院


主要内容:

Despite the growing importance of online communities on the lives of senior citizens, there has been limited research examining how to engage senior participants. In this paper, we propose a framework that integrates behavioral characteristics and environmental conditions to identify senior participants who provide informational support to young participants. Specifically, we propose that browsing, posting and replying behaviors as well as intergenerational information receiving lead senior members to providing information to younger members in the same online community. We test this framework using database statistics, message-level content and sentiment analysis data collected from a senior online community. The results from our zero inflated negative binomial model, with data from 64 senior members, provide strong support for the framework that is developed in this study.


主讲人概况:

朱斌博士是俄勒冈州立大学商学院的商业信息系统专业副教授,于亚利桑那大学获得管理信息系统博士学位,曾任波士顿大学助理教授。

她目前的研究兴趣包括商务智能、信息分析、社交网络、人机交互、信息可视化、计算机中介通信和常识管理系统。她一直是包括Information Systems Research, Decision Support Systems, Journal of the American Society for Information Science and Technology, IEEE Transaction on Image Processing, and D-Lib Magazine等优秀学术期刊在信息系统研究方面的主要论文编辑。她的研究成果获得了IBM学院奖。目前教学主要涉及商务智能;数据库分析和设计;电信;Web技术;业务规划;数据结构和算法;电子商务;信息安全/保证;管理信息系统等。


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